Today, to avoid getting lost in the competition every business needs a website. 88% of consumers, pre-search their purchases online before in-store and online shopping. So whether you’re a business is entirely e-commerce, strictly brick and mortar, or a combination of both, having an online presence with effective website design is essential to extending your reach.
And not just any website will do, consumers are quick to decide if your site is worth browsing or not, so the website design is an essential component of your business success. To help you create a website that engages your audience and leads to more profit, here are ten must-know website design tips for any business.
Make Your Website Easy to Find
First thing first, no matter how great your website is if you don’t make it easy to find it’s pretty useless. Avoid using confusing or unrelated domain names, and instead, make your domain name short and sweet, and make sure it either mentions your business name or what you do.
There’s more to making your business easy to find than just your domain name. To increase your search engine rankings and your site traffic, you want to make it as easy as possible for Google to index your website.
To make it easy for Google to index your website you need to make sure it’s clutter-free, has compelling and clear content, uses relevant keywords, is optimized, has proper links, and more. Your best bet is working with a website design company that also understands SEO.
Keep Your Contact Details Visible
Whether you’re an online-only business or have a physical location, when your clients want to contact you, it should be a simple and hassle-free process. While it might seem like a no brainer to keep your contact details visible, it’s often overlooked.
Your contact details should be visible at the top of your home page so that users don’t have to go searching for it. And a dedicated contact page should also be included. If you communicate with your clients via social media, it’s also useful to add links where they are easily accessible.
Ensure Easy Navigation
Consumers want convenience, and the last thing you want to do is frustrate your users with poor navigation. Keep your website easy to navigate by implementing:
- Limited and organized top-level navigation
- Easy to find links and buttons
- Textual description for links
- Alt texts for images
Ever walk into a cluttered room and instantly feel overwhelmed and want to leave? Well, the cluttered website design has the same effect.
Avoid overusing multiple fonts, images, and videos and allow your users to have a clear view of your page’s main purpose.
Be Mobile Friendly
More than half of the web traffic today is mobile, and if that’s not enough to have you rushing to get your website mobile-friendly, then Google’s mobile-first indexing should be.
It’s essential to ensure that your website can adapt and rearrange for a pleasant viewing experience across all mobile devices.
Keep it Accurate
Accuracy is another tip that should go without saying, but we see plenty of websites that list inaccurate information, and that’s a huge turnoff for users. Whether it’s grammatical errors, incorrect contact information, or outdated product and service information, these details have a significant impact on your bounce rate.
When it comes to your website, it’s best to check and check again. And it’s also important to continue maintenance with periodic checks.
Include a Call-to-Action
You want the users who land on your page to turn into conversions, so you need a CTA on each page. Your CTA can be to make a purchase, to download something, to try out a service, to subscribe, or anything you want a user to do.
Make sure your CTAs are engaging, clear, and easy to find.
Keep it Speedy
No one wants to put up with a page that’s loading slowly. Even if a user is searching for your service or products specifically, a slow website can quickly send them to a competitor.
Make sure your website has the server and bandwidth to support it.
Be Personal and Unique
You want your website to stand out to your users, so avoid premade themes. Your website design should be unique, and it should reflect your brand. The key is finding the perfect balance between professional and creative.
It’s also important to share your story, don’t keep your About Page dry and empty but instead share your personal story, your business story, and the values of your brand.
The Best Website Design for Your Business
You’ve put a lot of hard work into your business, and it deserves the website design that will give it the online presence it needs to succeed. Your website is often the first impression of your business, so make sure it’s a great one. For all your website design needs, contact Curio Creative Agency today, and see how we can create the perfect website for your business.