1 Brand Research
We will work closely with you to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients (avatar), current reputation, and your goals for your brand in the future. We will survey the visual identities of your competitors and provide inspirational imagery to get your feedback. Together we’ll discover the main personality of your brand. This research phase sets the direction for the logo design and branding work to come.
2 Logo Design
Your company's main visual identity, the logo! After the branding research is completed and we have established a direction to work in, we will sketch up and refine ideas until we have the best 4 to 6 logo concepts for you to review. Each concept will be applied to mock products to test how it would work in the “real world.”
Your favorite design selection will be then saved as a PDF, EPS, PNG, JPEG, and SVG. This final bundle of files will be stored in the cloud to be used for print or web use! You will have unrestricted usage rights for your logo, and we keep the rights to display said logo in our own promotional material, referencing past client work.
3 Logo Versions
Once a logo design has been settled on, you will receive the said logo in multiple versions. You will have your brand new logo in a full-color format, a high res detailed logo, a black version (or greyscale), and a white version. You will have a version of the logo that will fit square designs (for social media, etc.) as well as a nice horizontal design (if you have long text involved in the name of the logo (which is great for website and letterheads).
4 Spec Sheet
Every company needs a printer spec sheet! This design sheet lists the specifications for the colors in your logo (Hex + CMYK), used by print vendors and web developers to ensure your brand colors will match across different applications. You will get these specifications for the logo colors, plus a secondary palette that coordinates well with them to be used in design material. Pantone, CMYK, RGB, and hexadecimal codes provided. If there is text in the logo, the logo font will be listed. Also included will be recommendations for brand fonts, with examples of how to use them for print and web designers to use. Proper sizing and treatment of the log design will also be included.
5 Naming Research
When first creating a company, you first need to come up with a name. Some people struggle with this and they put off starting a company just because they cannot decide on a name. We help take care of the naming research to help you properly come up with a clever and successful branding solution to last you for years to come. We will do the market research and then reach out to you with a list of 10+ names and the reasons we feel they are a fit for you and your brand. From there we help you come up with your company tag lines, goals, etc.
6 Brand Identity
Branding is more than just a logo and name. It's the identity of the brand itself. We will help you create a branding board, hash out branding ideas, and finalize a branding folder that includes graphic shapes, lines, custom patterns, or other elements that represent your brand’s visual theme, look, and character.
We then will apply these to a few mocked up products to illustrate how they can be used. Next, we will then create a style guide spec sheet to explain to others how to properly use these elements in print and on the web. They will also be stored in the cloud for easy access for printers and designers alike to use.
7 Business Cards
We will mock up 2 to 3 business card designs for your review. Each card will contain your current logo design and design elements. Your current contact information, job title, and social media will also be included. The final job will include up to 5 employee card designs. Any additional cards that need custom employee contact information will be billed at $35/card. All final card designs are stored in the cloud to be downloaded and printed when needed.
NOTE: These packages do NOT include printing or shipping costs for said businesss cards. Printing and shipping costs will be determined later, depending on the final design specs and card quantities needed for the printing job(s).
For the company letterheads needed, a word document and a PDF will be made with the company logo, tag line, and contact information included. Up to 2 letterheads versions can be made. Final files are provided in the cloud for easy access.
9 Social Media
The creation of up to 3 social media platforms of your choosing will be created. All settings, admin rights, services, business details will be added to the accounts for the client. We will create the imagery for each social media network as well, which includes the heading image and the profile images. If there are specific services listed on the social media account, those images will also be taken care of.
NOTE: This does NOT include month to month managed services of the social media accounts. This does not include Photography of products or videography.
10 Web Design
Every business needs a website presence online to be able to be found on Google. We include in the package a basic web design with up to 6 pages included. This includes eCommerce, and up to 10 products in the store. We will take care of registering the URLS, hosting, and managed services from year to year, and will be billed annually.
Annual reoccuring costs are listed in detail below.
- Managed Services: $45/month ($540/year)
- Web Hosting: $250/year
- URL Registration + Privacy: $25/year