Creative Business Marketing - Curio Creative Agency
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Creative Business Marketing

Smart Marketing for the Creative Business Owner

Advertising on Social Media

Have you ever advertised online before? One one the most affective and affordable routes for this is on social media. Google Adwords can cost an absolute fortune today. Instead, we can assist you in advertising on Facebook, Instagram, LinkedIn, Youtube, or Pinterest. Not all of these platforms fit each of our clients needs so we will work closely with you to determin who your ideal client avatar(s) is and which social network will work best for your business. Ready to learn more?

So how does social media advertising work?


  1. Create Necessary Social Media Platforms:  If you don’t have any social media networks, we will work on creating these for you.
  2. Create a social media strategy plan: We will identify your goals, choose your target market, build your branding for social media, and lay out an annual marketing plan to work off of to set you up for success for years to come.
  3. Campaign Scheduling and Creation: Once your calender is laid out and we have a game plan, we will start brain storming campaigns to run, and drawing up the designs for those campaigns.
  4. Campaign Budgeting: Once the campaigns are approved, we will work with you on developing a monthly budgeting for advertising on the different social media networks.
  5. Tracking and Measuring your Campaigns: During your campaigns we may run some A/B testing to see which ad versions get the best results. Unfortunatly, running campaigns on social media is not a set-it-and-forget-it solution. We will constantly monitor these campaigns and change them up as needed to insure their success. Because each social media has their own analytics to track, measuring these results will be already turned on. We however can help you make sense of that data and use it to your advantage for future campaigns to run. Keep in mind, the more you advertise on social media, the more you will actually learn about your customers interests and habits!
Lets brush up on some Social Media Marketing Terms!
  1. Impressions are when your ad appears in a social platform. It doesn’t necessarily mean there were conversions, simply that it was seen on a social feed where a potential conversion was browsing.
  2. Views are similar to impressions but are related to the number of people who watched or engaged with your video ad.
  3. Clicks are exactly what they sound like — someone thought your headline was interesting enough to click on it and see your offer.
  4. Click-through rate (CTR) differs from clicks because it takes both clicks and impressions into consideration. It is the number of clicks your ad received divided by the number of times it was seen (impressions), expressed as a percentage.
  5. View rate is pretty similar to the click-through rate as it counts the number of people who viewed your video. View rate is measured as the ratio of paid views to impressions.
  6. Cost-per-view (CPV) is the amount you will pay when a viewer watches your ad. Each social media platform counts views in a different way. On Google Ads and TrueView it is the amount you’ll pay when a viewer watches your ad for 30 seconds or more.

Look around. Our world has become increasingly social, and dependable on social media. With more social networks then ever, businesses are turning to social media to encourage their customers to buy products and services. Don’t get outshined be your competition, and start advertising on social media today friend!

Fill Out The Form Below To Get Started

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Social Media Networks
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